First Time Loading Game - Stuck At Loading Screen

Just bought the game today and after install and first boot I get stuck at the loading screen.

Red loading bar gets to the end and the game just gets stuck on that screen.

Running R9 290 Tri

Tried some of the things suggested like clean installs of the game, origin and amd drivers and nothing has worked with restarts in between etc..

Also turned off the in game origin overlay as some mentioned and I am still getting stuck at the loading screen.

Really disappointed I wanted to play so bad!