NFS Heat crashes during the game, in 15-20 minutes

Bought the game. First start was bad as heck, but actually kind of funny (see pictures). Altough the game is runnig smoothly on ultra settings it has some big issues with keeping it running XD. First crash happend to me after 15-20 minutes of gameplay. After that i never closed the game on my own, it keeps crashing, always, no matter what i try it keeps crashing or freezing.

It's sad that we had been waiting for so long and the game isn't finished yet.

If someone know something about the fix, please tell everyone how to make NFS Heat work.

In the attached files are photos of first gameplay.