NFS prostreet . When I click on play, it opens a window of EA and ask t

NFS prostreet installed and ready to play. When I click on play, it opens a window of EA and ask to login. Even though I am providing right password and mail ID.it says wrong credentials. I have reset many times and tried it. Can Anyone tell why the heck this happens? My EA account is very much active and login is possible.Then why launch in Origin goes like *???