NFS underground -Bring it back!

I just have one question. If EA and NFS are a business, then don't they want to make money??  I don't know how many times I heard or thought about the old underground NFS games.  I know it is commonly known that people wish for another one to come out.  I don't understand why one hasn't emerged yet.  It has been long enough, make another!  Most Wanted is close, but it missed the mark a bit. It ingnored the option to drag race or drift.  It missed the ultimate customizatoin of the cars.  In the underground seriers, everything was customizable to include the color of my headlights.  The customization for cars now is limited, and doesn't make any since why it became limited either.  If another underground game came out, there would be no doubt that it would make money.  I bet it would gain so much revenue that it would set records for the company.  A new underground game is the most anticipated racing game ever that may never come out, so it seems; and that is sad. It was a game that people, not just myself, have been talking about for about 10 years now. Give the people what they want!