@GK3512
Because I'm weird, I like to keep cars relatively stock. So customization matters less somewhat to me, but I can see why it's important for sales and luring in buyers to pre-order. With regards to story, you just can't make the same story again, and if the developers idea of a story is Payback and NFS 2015, then I don't ever want a story based game again. Heat will supposedly be "dark" whatever that means? Working my way up the ranks as a Cop or Racer in Hot Pursuit 2010 was enough for me, and I can understand why people dislike Rival's somewhat hollow story. I didn't like the handling though.
Unless we do something differently, I fear NFS will die or worse become stuck in a cycle of releases with fans asking for better handling, day-night, different story, or to remove "x flaw" that they managed to introduce whilst getting rid of the previous one. With regards to Heat, I worry that they're far too focused on emphasising that they've removed speed cards and micro-transactions (but will they stay true to their word?), that they'll overlook other things, namely decent gameplay. I think that the damage bar will be the next glaring flaw, but not many have noticed it's existence nor the consequences it will have. I just hope that our attempts at banding together to make NFS better might have some success!