Can't play NFS Unbound

A friend gave me an activation key for NFS Unbound on Steam. I activated, installed, launched the game, and the installation of the EA App began. However, then two windows pop up, one telling me that I need to activate the game on the Origin website, and the other telling me that my account is invalid.
P.S. I connected Steam and EA.
P.P.S. The red text in the screenshot  translates as "Need for Speed ​​Unbound could not be activated on this computer using the provided EA account. Activate your product code on Origin.com. If you've already done this, make sure you're signed in with the same EA Account you used to activate the game."