Personally I like the idea. It would be cool to work on team chemistry and have a challenge in a non competitive mode that's easy to hop in and out of in addition to it being a filler when you can't find a game. That being said..
This team has shown little desire to add anything at all the last few years. A project like this is a full year or more of development.
More than anything the dev team needs to actually put in work and close the gap with literally EVERY other major sports title so that the population searching isn't so low. The issue is that every year they tip toe around and fall slightly more behind we will see the population numbers drop even more. Profit generation drops more and development drops more. Eventually this title will completely flatline. OR EA will need to take a loss for a year or two actually put in a lot of work, hire on some more/ quality devs and make this game a top tier title again. It just feels so far behind and lots of former/ current players feel it. This current team keeps saying they are working on multi year changes but we're not seeing any of the fruit of this labor.. guess time will tell.