To me a high score is 6 goals and it make take 1 or 2 to figure out what exploit they are going to use (some you can tell by their builds) which is why I can see players leave.
"No matter the rank though, you're going to go up against players with the "win at all costs" mentality that use whatever cheese they can to win." Yes, you will but can you define this as hockey then? Plus, isn't that more of a fault on how the game is build, and that as a game it can't be balanced properly? Also, its not the fact that we can't stop them and keep it close most games its the fact that it sucks the fun and enjoyment of the game doing the same thing over and over, in ways it also shows how the skill has been removed from the mode and replaced with exploits only. Also, players may leave before games start if they see higher skill players and certain builds cause they know all it will be is them exploiting where lower tier players at least from my experience don't exploit as much.
Why put yourself through a poor hockey experience if you have a good feeling it will be a bad game to play?
"If we had a larger playerbase, a tiered system may work." the problem with this statement is that you alone create this issue. You scare your new playerbase away from online modes due to the fact that you don't have any tier system. So you as a company state its an issue but creating the issue and scaring players away from the mode.
We had interest at creating a club team as we finally got a full 6 players to play but the most we played of it the more they got frustrated by the lack of identity to how games are played online. We also now turn club teams off as well. Its solely for 6v6 or 3v3 for the modes that have interested them in the past.
I have been playing NHL games for 20+ years. I'm not online so I don't see it as often but I can understand why players complain about online modes. Its not a fun experience whatsoevoer for the casual player.
You are not learning or getting better at hockey you are just learning how to stop and use exploits. What or how is that a positive incentive for new/casual players to play the game? They players I'm playing with are more into NBA and FIFA games but recently wanted to try and get into playing NHL online with friends - with the experience they are getting its pushing them back to those games cause they offer more user friendly experience starting out. I think that is why I brought this concern up.