Regarding the survey

That's pretty typical of the game-specific survey's EA sends out.  They tend to be mostly focused on a single mode or aspect of gameplay. 

I've received surveys in the past focused on HUT, which is a mode I don't touch with a ten foot pole, and there wasn't much meaningful feedback I could provide for those.  But there have been others focused on modes I do play where I was able to give much better feedback.   Eventually there will be one focused on franchise.