Hours played - how do I clear this data? I don't want it tracked

@lozzbyrne  This data can't be cleared.  And the only way to stop it from recording is to put Origin in offline mode before launching your game(s).

More generally, this is a common, perhaps universal, feature in game launchers, and one that most users either appreciate or at least don't object to much.  So it's very unlikely that EA would remove it.

I've asked this before and was dismissed by EA staff. It's ridiculous that it's not a feature that can be deactivated.