Alice madness returns

EA, what exactly happened to Alice?

At this point, I don’t think another polite “please bring Alice back” message is necessary. You have known for years that people want another Alice game.

What I find genuinely disgusting is that you were willing to abandon one of the most unique games you have ever published, despite the fact that Alice: Madness Returns still has a passionate fanbase.

Alice was different.

It had a completely unique atmosphere, visual style, world and identity. It wasn’t another generic game that could have been replaced by hundreds of others. People remember Alice because there was nothing else quite like it.

And yet you were perfectly willing to leave it behind.

But somehow, year after year, EA continues to produce games that feel increasingly lifeless, repetitive and forgettable.

That is what makes this so frustrating.

You were willing to abandon a genuinely distinctive game that people actually love, while continuing to pour resources into projects that, in my opinion, lack the creativity and personality that made Alice special in the first place.

And then there is American McGee.

You knew how much passion, creativity, time and effort he put into this franchise. You knew he wanted to continue Alice’s story. There was an actual creator who cared deeply about this world and wanted to take it further.

And EA still let it go nowhere.

How is that acceptable?

Alice: Madness Returns deserved the opportunity to continue. American McGee deserved the opportunity to continue his vision. And the fans deserved more than watching this unique franchise slowly disappear.

I’m not asking for another soulless remake just because the name Alice is recognizable.

I’m asking why EA was willing to abandon something that was actually unique and loved, while continuing to make countless other games that feel interchangeable.

That is what I find disgusting.

Alice is not just another forgotten EA property.

It is a franchise with an identity, a history, a passionate fanbase and a creator who clearly cared about it.

EA chose to walk away from it.

And after all these years, I still don’t understand why.

Alice: Madness Returns deserves better than this.