Remove the ads.

I've been playing PvZ2 for many years. I make modest but regular purchases to support the industry. However, the new ad format seems like a slap in the face. I don't have the time to waste on watching ads, nor am I comfortable with being blackmailed, even at $3 a month, to avoid them. I will strongly consider leaving the game for one of your competitor's offerings if this mistake is not rescinded. 

Brinocalf