PvZ Garden Warfare 1 — Proposal for a Low-Cost F2P Pilot (90 Days)
Hello,
I would like to propose a realistic and low-risk opportunity regarding Plants vs. Zombies: Garden Warfare 1.
GW1 is a fully amortized title with active servers and a nostalgic player base, but currently no recent data exists to evaluate its real market potential in today’s ecosystem.
Proposal (Low Risk Pilot):
Make Garden Warfare 1 Free-to-Play for a limited 90-day test
No new content
No gameplay changes
No heavy development
Minimal Live Ops support only
Objective: Collect real engagement and monetization data:
DAU / MAU
Player retention
Server activity
Cosmetic conversion rate
Why this makes sense:
Infrastructure already exists
Development cost is minimal
Positive community and brand perception
Clear, data-driven decision after 90 days
This pilot would allow EA to objectively reassess the PvZ Shooter license with very limited financial risk and could serve as a gateway for future decisions.
Thank you for considering this proposal.