EA_Lanna Hi! It's wonderful to see someone from Pogo collecting our feedback.
I can tell that folks really dislike this new update, and I do agree overall, but I think there is potential. Basically, the pacing is way off & I don't think the new pay-to-play structure is very fair for premium users. They already fork over $40/year and shouldn't have to forfeit more gems for these challenges. I say all of this as a free user.
It really should take us the entire month or close to a month to get through the 30 levels. Meanwhile, tons of us are done already, which is actually going to result in people spending less time on your site. I can tell you that I will have significantly less Pogo time if the structure remains exactly the same.
I would also say the value is not great for what you get. I don't mind getting fewer rewards, but I would say that at least some more of the tiers should be gems (or existing tiers should be more gems). I do like getting to make some selections, though. I think it's kind of fun.
Thank you for taking our thoughts into consideration.