WTF is Up With OMEGA Building Price Gouging?

I agree.  It's a RUDE surprise.

I don't want the game to be easy, but it's freakin' hard to increase the Neobank capacity and the Omega storage.  Now, having the NeoMall hang on the same products makes the whole Omega experience very disappointing.  I had just succeeded in enlarging the bank capacity when the new prices kept me from being able to purchase a single one of the utility buildings.

The game as a whole is a fun concept, but it seems like a rapidly growing number have just resorted to hacking it so they can build whatever they want.  IMHO, that makes it less fun for all of us.  And it's not like the Omega buildings even look that cool.  Other than ticking off the contest challenges, I don't really see the point to them.

EA, FYI, my strongest motivator to play is to build an interesting and beautiful city.  I'd be personally interested in more visual enhancements.  How about being able to build custom lakes, ponds, rivers, San Antonio style river walks, etc...in otherwords, getting us closer to the city we see on the startup screen?