Re: Star Cards provide too much advantage
Consider that the audience Disney really want to get invested in their newly aquired franchise is not the over 30's but younger people.They are the future of the business. If loot boxes become regulated as gambling by government then anyone under 21 in the USA would not be able to play EA games. EA would have excluded the demographic that Disney most want to capture from all Star Wars games. If EA dont remove gambling then Disney may take away EAs "exclusive" right to make Star Wars games. Years ago Disney withdrew from a promotional deal with McDonalds worth 1 billion dollars to Disney cos McDonnalds were starting to be associated with childhood obesity and that is not good for Disneys child friendly image. Being associated with child gambling is worse. I doubt the fuss will end after The Last Jedi. EA dont care about gamers but they do care about Disney. So far Belgium, Sweden, France and the UK are looking into whether loot boxes are gambling. If one decide yes they will push for it in the entire EU, Belgium have already stated that intent. Hamaii have already decided it is gambling and are consulting with other states so many of then will fall too.
If EA are forced to remove loot boxes due to this from BF2 that will set a president for other games and gamer presure.