Right, so I called customer support. Despite the fact that it says right on the link provided that it's for subscribers only.
I called and they said 'make an in-game ticket'. Well obviously as preferred I can't do that. So ok, send us an email with the ticket number that they will provide me. I send an email, and in response they say "oh no, you need to talk to the person who's referral you're clicking on, get THEM to write a ticket, so then CS can fix the issue with your account."
Just to hit on the head, as if it wasn't abundantly clear, that this service isn't for prefs, it's for subs.
I've heard horror stories on the forum about CS for years and always thought it was because the people writing the tickets are jerks. That might be part of it, but a big part is EA policy which has always been this fiasco. I paid money for the service in the past, I WANT to subscribe again, but since I'm not subbing right now, EA thinks it's perfectly okay to block me from getting support.