What is it you look for in a mission?
When I play SWTOR, I like having an interesting reason why my character is doing what they are doing. It doesn't matter to me what the point of interest is whether it is some kind of external factor like an interesting antagonist or internal like some kind of inner struggle. However, I like it best when there are interesting characters that make you ask questions and want to find out more about them or what they are up to.
However, what I really hate are fetch quests. Sometimes you may get an interesting bit of story or some humor out of it but I really hate busywork. I particularly dislike having to go really far out of the way to fetch the whatever I've been asked for.
What is it you like to get out of missions? Exploration? NPC Interaction? Just a waste of time?