Forum Discussion
7 years ago
This would be fantastic. Unfortunately it will not happen.
Not to paint EA as a greedy corporate entity, but - there are two purposes behind it. First is to get people to sign on to the game more often throughout the day as this is proven to increase "hooking" people (which is why energy and store refreshes happen several times a day, and at lunch, dinner and after dinner). Second is to decrease the number of crystals awarded while increasing the number spent. Most whales will spend until they run out, then buy a crystal pack.
By keeping a specific hour at a time when most people can play (wife aggro notwithstanding), the cause people to spend more crystals on attempts and cooldown refreshes. More crystals spend = more revenue. Likewise, by having specific payouts EA will not have to payout a first place prize during obscure time slots (eg mid-pacific or mid-atlantic timezones). Less crystals awarded - more bought.
Not to paint EA as a greedy corporate entity, but - there are two purposes behind it. First is to get people to sign on to the game more often throughout the day as this is proven to increase "hooking" people (which is why energy and store refreshes happen several times a day, and at lunch, dinner and after dinner). Second is to decrease the number of crystals awarded while increasing the number spent. Most whales will spend until they run out, then buy a crystal pack.
By keeping a specific hour at a time when most people can play (wife aggro notwithstanding), the cause people to spend more crystals on attempts and cooldown refreshes. More crystals spend = more revenue. Likewise, by having specific payouts EA will not have to payout a first place prize during obscure time slots (eg mid-pacific or mid-atlantic timezones). Less crystals awarded - more bought.
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