The point is guilds having TW optional is very common. There's always a few players per guild that hate or dislikes TW. Maybe tickets alts that don't need sign up. We got some of our own that don't sign up. We all the play the game differently from causal to competitive but in the end, it's just a video game.
My guild sometimes gets easy wars. Sometimes we're the ones being trenched or sandbagged on. Someone from my guild mentioned skill rating for TW for guilds. Idk how well that would work. I person think more reward brackets. Give the top guilds something to fight over so their not actively trying to avoid the big MAW and CAW guilds