This is not a blame Apple situation. It most definitely is a blame CG/EA problem. As a top level marketing person, I can assure you of that.
That said, this is one of the most unbalancing and unfair promotions I have seen in this game yet. Within my community of players at least two dozen who use iOS are already talking of leaving the game as a result.
In a game where the entire basis of significant reward gain is from competitive arena, fleet arena and, soon, guild vs guild, this is unheard of. That fact that you can stack the google cards over and over to maximize crystals is even more disturbing. Basically, Android users are getting a MASSIVE advantage from what would cost iOS users $100's to offset.
It is not fair at all and it's the mouth of fools who would argue it is in anyway.
This is bad marketing, plain and simple.