Pricing seems a bit out in all honesty but it is still in the testing phase so I'd imagine it could be subject to change.
My issue with it is it seems you may only have one chance to do it and you don't know if you're part of the project. It would be nice to know if you are in it first and which characters are also part of it so IF you did want to do it you have the funds ready (yes I'm sad and have an account where I set myself an allowance for games etc)
So I'm siding with poor execution of an unnecessary new feature but if you're gonna implement something - just do it properly. Poor communication strikes again