The character was converted to shards, Shore in that case to 25 shards, I specifically remember that because I was 10 shards short and bought 3 or four chromium megapacks to get him to 5*
The Tie Advanced was different though, they rewarded blueprint only not like with toons. So top 25 got 80 blueprints enough to 4*, essentially the same as characters in the first round (unlock + 30 shards) but the second time around it will make a difference as the blueprints will bring you to 5* while the character you would only get 25 + 30 = 55 shards and short of the 5* promotion.