For those griping, it's just more pay to win.
CG is recognizing that the current game is so very bloated from its years of existence that there is no way for new players to really jump into the game. It's basically start now and in 3 years you can be competitive!
What new players need to do is walk away and say "no, fix the way you onboard new players so I don't have to pay to catch up".
From what I saw on reddit however, there are enough people who clearly have too much money in their pockets saying stupid stuff like "This is awesome, I'm starting a second account and buying this stuff so that I can keep my true F2P cred on my main". That's a special sort of brain damage that will keep CG doing these packs for years to come.
PS: Ask yourself if this is motivated by Unity's new fee structure. The need to convert F2P to paying customers has bever been higher, and then ask is it easier to con new players who aren't savvy or is it easier to find something to give to the grizzled vets who look at 100 kyros and know they need 18k more, so what do they care?