Seems obvious that the purpose of this, as with every skinner box I've ever fallen into, was to allow a small number of whales to get the drops, offers, and ships, for a brief moment, then lock all others out of the content.
So now everyone who was in the top 10 has to deal with one or two guys doubling their power overnight and locking us out of the top 5 spots.
When they re issue the offers, the demand will be sky high and the top 0.001% of whales will still be safely ahead of the curve. I wish they'd wake up and realize they are losing money and players every time they do this.
The longevity of this game could be another decade but not if you drive off middle tier players just to keep the whales from ever having to actually get good at the game instead of winning with their wallet.
EA Staff (Retired)
