It makes sense to me. The original LSBs were massively popular. While they were active SWGOH became the biggest grossing mobile app game (I believe) for that period, something it or any game like it has ever done.
Basically, the popularity and scope was beyond what CG expected. They realised that actually they were too good and that they could have charged more and grossed more. So, since then they've been pushing the boundaries. How far and what can they sell as a LSB and make a profit. 9.99 bundles went from R5 - R3. R5 bundles went up to 14.99. And this latest batch they've pushed it a little further.
For what things cost in the game, if you're spending all LSBs are a great deal. Just......not as great as they were originally.
Also, if you've been playing since the start does it really affect you? LSBs directly in a negative way, as you already have everything....right? Or indirectly it's a positive? As it brings more players to the game? Not many people think like that though. I dunno, I'm just a bit dubious of players that say 'I've been here since the start and.....' .