Dear CG
Thank you for making this great game (and for stealing all my spare time for the last 2½ years B) ). You do a lot of great design and are brave enough to make unpopular - but in hindsight often correct - decisions.
There are 3 aspects I don't think you do as well at though: prizing/panic farm, in depth information about the game design and your choices and the lack of community involvement.
Prizing.
The fist part has been talked about forever on these forums, I have nothing new to offer (but it needs to be mentioned).
Information
I know you try to improve upon the information part, but there is still a loong way to go. Look at a game like Magic The gathering* and how they have tons of content about the game, the design and (this will be most important for this game) why they do what they do. It wont please everyone (you never can), but will remove the frustrations a lot have about things that looks like bad/random design - often because we do not know what you know. Give us the perspective we lack. Sometimes it seems like you still consider this "just another mobile game" - which it clearly isn't. You need to affect the opinions and act - not just react (when everyone is mad).
* I know MtG isn't a fair comparison for a lot of reasons, one of them being they know ½-1 year ahead exactly what is going to happen in the game. But it could be a great example to be inspired from.
Community
The last part is the flipside of the coin, getting something back from the community. Why not make initiatives that encourages us to give something back to this game we love?
A few ideas:
The STH/Sith Raid-gate. You messed up a bit, and you acknowledged it. Fine. But why didn't you reach out to the community and say "We want to stop the STH exploit and think RJT teams are to good. Help us find solutions"? That could have given the changes (changes I agree with btw) a whole lot more support and credibility.
Arena. everybody hates the way Arena works, the refreshes to find the optimal opponent, we cannot see if we or others are "locked" etc. Ask us, please!
GW. I don't know were the pool of opponents in GW comes from, but I refuse to believe they are arena teams from other players (lvl 85 gear 12 toon without synergy or a leader ability). Let us make suggestions for teams to enter the pool. that would be fun (for us) and lead to more enjoyable matches with a lot more variations (and not just old, old,old teams like Jedi consular (l), Dooku, QGJ, Luminara and Geonesian Soldier
Competitions
User made content
"What toons do you want to see added to the game?"
"Is July going to be Seperatist or Tusken month? Vote now"
... 
EA Staff (Retired)
