Forum Discussion
6 years ago
"M3kno;c-1830567" wrote:
I have read posts like this one for months and I think there is a need to point out a few flaws in the often repeated argument: Whales pay for the game, if it weren't for Whales there would be no game.
The mistake is to assume that Whales are necessary, i.e. that a Ftp game must have Whales to support it. This is simply not true. One of the earlier posters in this discussion has already pointed out that there are other gaming models which work and which could support a thriving mobile game like this one. Take a couple of simple examples for other areas of business. First, the food industry. McDonalds makes a lot of money - it has a greater annual income stream than some countries - but it does not achieve this by selling very expensive burgers, it does it by selling a lot of cheaper burgers. Henry Ford worked this out with the Model T and cars - selling a lot of cars for less money makes more money than selling a few cars for a lot. Computer gaming is no different. Swgoh and other games could be produced and made very profitable on a similar business model. Whales are NOT necessary for Ftp gaming or for mobile games or any other sort of gaming.
Likewise, I've seen many posts like this, suggesting why CG should drop its prices.
You provide the example of McDonalds selling cheap burgers. That works because I don't demand exclusivity for my burger (except maybe removing the gherkins). I don't care if a million other people are enjoying the same burger as me, because I don't use my burger to attack other burgers - I enjoy it in isolation, along with some fries, nuggets and a McFlurry.
But if everyone can get the best team in the game for the price of a fast food dinner or two, then there's no exclusivity, everyone is the same, and nobody will bother spending OR playing the game. The prices are set as they are to create separation, and to provide exclusivity which spenders deem to be worth paying for.
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