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It is just about corporate greed and who gets a cut of what. The mega corporations develop devices, software, intellectual property, etc. It takes significant capital to do that. Then they go to war over business models to see who gets the biggest cut.
Consumers take the hit in most of this. In some industries, government regulators can step in. In something big tech related, there is no way anyone in government can understand it.
So, we keep getting the shaft unless we file a lawsuit. Most of what they are doing can be construed as illegal. Problem is, you'd need to lawyer up and find justice system that can make the right call.
If you think google and apple need 30% of every sale to maintain a profit you're nuts. I laugh when i hear them claim they need that because of the infrastructure they had to create to process payments, etc...Visa/MC/etc have done it for decades at about 3% and it doesn't get passed on to the customer either. Yet, Apple/google/etc need 10x as much? please. No one is saying they should give the service away, but, they shouldn't flat out gouge for it either.
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