The Whale is Facing Extinction
This game is built on a 3 tier system of whales, dolphins and FTP. It has historically been a balanced ecosystem, where one cannot survive without the other. The whale is becoming an endangered specie...
Forum Discussion
"Darax_ren;c-1113030" wrote:
People on this forum are really deluded about how freemium games finance themselves.
Successful games do not rely on their big spenders for the critical part of their income; and if they do, they die; quickly. If you're calling for more focus on serving the tiny fraction of customers who have endless amounts of cash, you're calling for this game to stagnate.
Successful games tend to use the big spenders in the early stages of launch to help achieve scale quickly. It keeps the door open for people who believe they're strong willed enough to never spend money on a mobile game, to come in and play, then get hooked.
What then happens over time: again, in successful games, is that the game developers tweak the right ecosystem of incentives to make their huge funnel of "FTP" players slowly get drawn into paying money. The goal is to make MORE PEOPLE spend small sums, not to rely on the mega rich to keep the game afloat.
Think of it like an insurance system: you want more payers, to flatten the costs, to get more payers, to further flatten the costs.
Clash of Clans and Pokemon Go are great examples of games that respectively succeeded and failed to do this.
Good
