Why are we loosing P2P players?

I don't know that the devs are incompetent. The decisions are not being based on what is best for the status of the game but what will bring in the most revenue. EA is, and has always been, a micro-transaction company. Be it mobile apps, pc or console games. Their priority is milking their customers for everything they are worth. Looking at the update through that prism, the update was probably working exactly as intended. However, I don't believe they anticipated the backlash from the community. The EA business model is to push their customers to the breaking point and SLOWLY creep back before they throw up their hands and say, "forget it" The only mistake they made, in their eyes, was pushing too far too fast.