Zetas Crunch

That may well be the case, but the problem with this strategy (assuming this is accurate), is that many of the people who spent on the LSB, are not people who will spend on the overpriced zeta bundles (myself included, and I do spend in other areas of the game besides the LSB). If they want to incentivize spending on zetas, they need to offer better value bundles, full stop.

"herd_nerfer;c-2448982" wrote:

"Cynyc;c-2448980" wrote:
Problem being that light speed bundles were actually good value. Maybe a little too good when you put them alongside the rest of the monetization in this game. Introducing light speed bundles for characters and GL progression is great, but not offering similar value in zetas feels pretty bad.

I’m not gonna spend $35 for 95% of two GL’s but then spend $40-$50 to gamble between 10 and 40 zetas. The pricing is so disconnected there it’s almost like the person who came up with the light speed bundles did so in a vacuum.

Or it was done quite intentionally to drive people to spend on zetas and so they could take part in the new Ultimate Journey event. One thing that CG excels at above all other things is figuring out how to drive spending. The financial success of the game in spite of the objectively poor value from packs should make that very evident.