Unable to install the Sims Complete Collection (2005), help please?

So initially I insert disc 1 into the cd drive of course and click the pop up, then allow the installer to pop up. When in the menu I select 'install' of the options.

After this point the menu freezes up and nothing else can be done from what I can tell, other than closing out of it. Wtf

Trying to install on Windows 10, btw.

Thanks for any assistance.