I was curious to see if this is a problem for everyone so I took a look at the exchange. There are plenty of new uploads from just today so it looks like its not happening to everyone. I've tried using different browsers (Chrome and Microsoft Edge) and tried logging in from the launcher, on the store page and in game. Nothing works. Log in issues are nothing new but I've never seen this before. When I click on the login Icon on the store site, the page just refreshes. Previously I could click on the My Page icon and it would automatically log me in. Ioggin in with the launcher has always been sporadic. I am currently playing without the EA app, as I'm working on a world build and playing from disc and this has not prevented me from accessing the store until now.
Anyone have any ideas what it could be on our end, for those of us who cannot access the store?