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Maybe this can be helpful: https://sims3.crinrict.com/en/2011/09/bug-store-and-custom-content-uninstalls-itself.html

@DivinylsFan Its a know issue. I get my store content installed and its a crap shoot which stays and which will need to be redownloaded and installed.

They are aware and there are threads where this being discussed. I think the problem is with the launcher as its been fickle over the years.

https://answers.ea.com/t5/Technical-Issues-PC/Sims-3-Store-official-store-content-won-t-stay-installed-since/m-p/12098967#M254560

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@DivinylsFan I was able to uninstall EA App reinstall Origin https://answers.ea.com/t5/Origin-Client-Web-Technical/Downloading-and-installing-Origin-Windows-and-Mac/m-p/11915666/thread-id/134033 then dl and install sims 3 again?

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I believe the issue is being investigated, at least from the comments I've seen from EA_Cade on this forum. In the interim, you can go back to using Origin, which (mostly) does not produce this issue. You can find an Origin installer here:

https://answers.ea.com/t5/Origin-Client-Web-Technical/Downloading-and-installing-Origin-Windows-and-Mac/m-p/11915666

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