Re: Packs Merging
I think it could be an idea to merge some older packs that thematically fit strongly together into one.
Through this it would basically be a permanent discount on this which would be good, making it a more attractive offering but also it would allow for the packs features to be expanded on because now everyone who owns pack A also owns pack B.
When it's merged it does mean whoever owned one of the included packs would now get the other for free, but whoever already owned all included packs could get a code for a free kit of their choice or maybe a code for a discount on the next content to be released.
For example Vampires, werewolves and Realm of Magic could all be merged into one full expansion pack at the standard full expansion price.
All combined could allow for more interactivity between all that content. some new alchemy potions could be about vampires and werewolves, like to cure it or turn someone into one, creating alchemical plasma to drink or a rage reduction potion to help werewolves stay calm, or to enrage them and make them instantly wolf out. Could also be a new vampire themed cauldron and other interactive objects added that combine stuff from both packs.
Especially thinking long term with more expansions being added for possibly many years to come, it also reduces a lot of clutter and keeps things more manageable. Might also make it easier to maybe streamline various features introduced across the expansions, combine some things, tidy it up.