Someone mentioned they may be trying to make by money from the Star Wars fiasco and I can't help but wonder the same. A quick google to see what news there is about EA shows Morgan Stanley recently downgraded their stock outlook from overweight to equalweight.
I also forget which title it was, but I remember seeing an article stating Sims 3's earnings directly funded another EA title and paid for it's development. People often forget this is the biggest and best-selling franchise under EA (perhaps all the sports titles combined outdo it, but I don't know), so if they're strapped for cash and want some more, this is the game they'll come crawling to.
All speculation of course, but yeah after looking into the currency exchange rates, it's clear something isn't adding up here. I'm just not seeing what the price increase is supposed to correlate with amongst these countries.
