yeah, UK citizen here, not happy with this at all.
i already thought the prices for Sims 4 packs were steep, so i tend to buy them on sale. and now this price increase means we're paying more for content that wasn't even really worth its original pricetag. i could do a lot with £10, it could do myself groceries for a week, i could pick up some new clothes at Primark, i could go watch a movie, i could buy a far better Indie game for what a single stuff pack is worth. i don't even buy stuff packs to begin with, i just think they're pointless and overpriced, moreso now than ever.
i agree that this means US players are gonna see a price hike soon too, and then they'll all complain. maybe it's not your problem right now, in a "out of sight out of mind" sense but it will become your problem. this is what companies do, they test out price increases on non-USA countries (especially europe) and cite "tax increases" that didn't happen, and then once we've gotten fed up complaining about it it's introduced to the US market.
before the days of internet we would of known no better that a $40 game in the US was being sold for £40 in the UK, but now we know and have this information readily available, as well as companies having online distribution these days. so now we have this info and we can make a fuss about it, and that's what we should be doing. sure it's a luxury item, but it's a luxury item EA wants me to buy, so they should be doing a better job of pricing it.
