CL Social Media career vs. GF "Influencer" career: what's the difference?

There's a similarity & dissimilarity between these two careers. Both have powers to influence people to either purchase, changing their views, style, etc... but the Social Media career's platform is mainly the internet... but, the Influencer can be anywhere/everywhere. They can be on the social media too... but somehow, it can be treated as a passive persuasive career? Because they got paid to influence people?