CL Social Media career vs. GF "Influencer" career: what's the difference?

I think the media career also has a talent - like the one they added also has songs - where as the influencers make videos, push styles, games, stars and products but doesn't have the talent like song writer or singer or anything else. You know it would be like a media person for a person, game or product versus a early, but popular Justin Beaver type of player but just on the net.