EA CEO: The Sims 4 has now passed $1 billion lifetime revenue

"invisiblgirl;c-16944765" wrote:

"mirta000;c-16944742" wrote:

"icmnfrsh;c-16944293" wrote:
Good. Now they should invest that money back into Sims 4's development instead of giving us content droughts or mediocre cash grabs like MFPS ?

how do you think it got this profitable? Cut back all costs possible, piecemeal content as much as possible and you got your money cow.

"simgirl1010;c-16944472" wrote:
Our Sims franchise continues to thrive in live services – our Sims 4 community grew by 4.8 million unique players last year, our monthly active players continue to grow year-over-year, and we just crossed $1 billion in lifetime revenue for the game.

We continue to have strong expectations for The Sims going forward, and in FY20 we’re bringing at least 20 new content drops and expansion packs to our Sims games across PC, mobile and console. We plan to bring a lot of great new content to the passionate and growing player base in The Sims 4.

https://s22.q4cdn.com/894350492/files/doc_financials/2019/q3/Q3-FY19-Prepared-Remarks-FINAL.pdf
Page 8

FY20 is the 12 month period ending March 31, 2020.

also kind of important - does the number of 4.8 million include those on Origin access?

The $1 billion is revenue, not profit. You can make a billion dollars and still lose money (though I suspect that this is not the case). They are not a charity. Investors have a right to expect a return on their investment.

Of course, they can't make money unless they give us stuff to buy - you would hope that positive results would give them reason to put more resources toward the Sims. We're literally begging for more content, EA - build it, and we will buy it.

It is interesting that they chose to use "revenue" numbers instead of profit amounts or net income. As you've noted and from what I've read on the Google, a billion in revenue minus expenses (i.e., all other fixed and variable expenses associated with operating the business, such as advertising, rent, utilities, and payroll) can still be operating at a profound loss.

I hope they're okay... I would like to see things get better for the franchise.