In Asia, Hwusa is popular especially in Southeast and East Asia. I have many of my friends who are fan of her and are actually excited and got curious what the game is all about. This is a big step forward for EA as we know since mostly they have The Sims for America and Europe. Having advertisements in different parts of the world that would actually relate to them is actually helpful since each country has different culture.
In the Philippines Hwasa is very popular, alongside with many other Kpop groups to people aged 15 and up (EA target audience probably). So I can see this one to be as great investment to them. Not to mention, the korean music industry is huge. It also had a huge fanbase in Japan. So I would understand why they would invest to this.
