EA got a kpop singer to make a TS4 music video

EA seriously has to be the one company that puts more money into their marketing than the development. I would say Activision was the champ at this considering there was a while where every Call of Duty commercial would feature whatever A-List star they could focus on.....But even then Activision was pouring money into the development of Call of Duty at the same time. Whereas EA throws all their money at their marketing team and gives the developers about a thousand dollars and says "Try and do something with this."