EA got a kpop singer to make a TS4 music video

The collab makes sense k-pop is very popular at the moment in the age demographic ea aim at. I wonder if it may be linked to the next stuff or game pack as it would be a big seller for ea and would make more sense then the Star Wars collab and even moschino. Personally I don’t get the hype with k-pop it sounds like normal pop music and some of it sounds awful. Most current music to me sounds awful so it’s not just k-pop I think it’s because I’m getting older. The fan base on social media reminds me a lot of when one direction were big and everyone was a stan and way ott with everything and any criticism.