Looks like EA is putting a lot of money into marketing side of things. Don't know how I feel about it but just thought it was worth a share within the forums https://youtube.com/watch?v=nD_dpemaK28

Not really news to me... Hwasa's been promoting Sims 4 in South Korea all year (here's a video from back in January):https://www.youtube.com/watch?v=9rptyrdEXsA but I like this regardless. I'm a fan of hers and MAMAMOO. Still, I can understand simmers being disappointed and wanting something more than just an MV collab with a K-pop idol.

I would rather they put that marketing money where it matters and actually spend it on improving the game.

oh ya marketing team is just having party with these random ads that tell nothing about the actual gameea its about time to flip that budget planmake game better and it will advertise itself

"NorthDakotaGamer;c-17753483" wrote:Saw on twitter that they did another collab with another k-pop person that I really don't care about. It is like they are trying to appeal to a new audience. Fixing core issues with gameplay features instead would be a better way to gain more players, but that would just be common sense.The game is played worldwide, not just western countries. Why shouldn't they promote in Asia? Plus marketing is done by a totally different team to the developers, making ads doesn't take away from development time at all and is done by different people.

I found it more interesting how they showed a concert scene in the trailer. Given that there's been talk about a band pack it would make sense and could easily be their way of teasing it

EA got a kpop singer to make a TS4 music video

logionX
Seasoned Hotshot
4 years ago
Well I am clearly not the target audience... somehow I feel that a korean kpop music video is not improving the game or making me more interested in the game in any way.
VentusMatt
4 years ago
All these collabs with music artists and no band/music pack? It better be coming, a band pack is literally the only thing I have been wanting to see get added in over 3yrs. There are other things I want but I want bands more then anything and in general better live performances at bars/lounges.
TS1299
4 years ago
In Asia, Hwusa is popular especially in Southeast and East Asia. I have many of my friends who are fan of her and are actually excited and got curious what the game is all about. This is a big step forward for EA as we know since mostly they have The Sims for America and Europe. Having advertisements in different parts of the world that would actually relate to them is actually helpful since each country has different culture.

In the Philippines Hwasa is very popular, alongside with many other Kpop groups to people aged 15 and up (EA target audience probably). So I can see this one to be as great investment to them. Not to mention, the korean music industry is huge. It also had a huge fanbase in Japan. So I would understand why they would invest to this.
Missmagoo2
4 years ago
Yeah, I saw that on her IG this morning! I also saw that Bam Bam from GOT7 partnered with EA, too (I'm not sure what his role is...) a few weeks ago.
LiELF
Seasoned Ace
4 years ago
K-Pop and Sims 4 are a strangely perfect union. Now that it's been brought up, I feel like it should have been obvious it would happen one day.
comicsforever
4 years ago
I like it
GroovyLady1968
New Spectator
4 years ago
https://www.youtube.com/watch?v=EEajkTEosqE

"Well it's official: the Sims 4 has announced a K-pop collab for a surprise December update, complete with a new Sims 4 trailer, new Sims 4 gallery items/ sims to download."

It's more then just a song according to video.
Bmm209
4 years ago
This is really cool! The song very soulful too. Been wanting something Sims x Kpop related for a long time! Happy for this and MAMAMOO is very talented
drakharis
4 years ago
"NorthDakotaGamer;c-17753483" wrote:
Saw on twitter that they did another collab with another k-pop person that I really don't care about. It is like they are trying to appeal to a new audience. Fixing core issues with gameplay features instead would be a better way to gain more players, but that would just be common sense.

As much as I love J-Pop K-Pop etc I agree fixing issues in the game will win over more players. Fix what is broken first then worry about adding in content for a niche crowd. I really love K-Pop and J-Pop but it should have been something in the "Get Famous" pack that cost too much for so very little. I could rant on but I won't.
Scobren
4 years ago
They have in the past with Sims games too use celebs to endorse their products and a lot of music collabs.

Sims 2 Pets Hilary Duff:
https://www.youtube.com/watch?v=hRIK9E2zN34&t=2s

Sims 3 Katy Perry with a pack literally called Sims 3 Katy Perry's Sweet Treats:
https://www.youtube.com/watch?v=11YCOtpEnro

Lauv Sims:
https://www.youtube.com/watch?v=u3wjbfeNr4E

Sims 4 Get to Work:
https://www.youtube.com/watch?v=wiHutOQFSN8

https://www.youtube.com/watch?v=J1f0fVxtcIY

https://www.youtube.com/watch?v=T9zoVi5-COQ

https://www.youtube.com/watch?v=cCktO-kOfrM

https://www.youtube.com/watch?v=h445jP7oopw