"GrayLady2010;12991692" wrote:
It's like EA is in high school clique mode. "I wanna do what all the popular, successful games are doing!. Let's go RPG!" Just. No.
I think that it is a lack of leadership and understanding on management's part. EA is definitely following trends - first with the Store and then with the online option - but I believe it is because the principals don't understand their product. They act as if they are producing clothes or furniture or cars when they should realize that they are producing something artistic. Instead of looking to how
Coke or
The Gap keeps on top of trends, they should follow the process of movie/ television/ music companies.
