How old are you?
I was reading job openings at EA's website and saw this on one of the descriptions "The Sims 4 has an extremely unique player base attracting a large young female-skewing audience." It got me thinking...
Forum Discussion
I'm 33, I've been playing since I was 20, back when TS2 was still going.
Honestly, though, I think that overrelyance on the whole "age+gender=shorthand for who you are and what you want" concept is one of the biggest problems with modern media and marketing in general. They really should be using interest profiles similar to the ones used by streaming services like Netflix. That way, instead of chasing a magic age/gender combination to the detriment of content quality, they can actually use data collected from user scores of existing media, and send follow-up surveys people with the correct interest profile to ask what they like, dislike, and want to see. Then, based on the combined data, they can make higher quality, more appealing content instead of farting out desperate attempts to appeal to people based only on their age and gender...and all of the baggage, cultural assumptions, and stereotypes that tend to come with that tactic and ruin what could have been a really awesome show, film, or game as a result...
But, you know, that's just my little opinion...
Honestly, though, I think that overrelyance on the whole "age+gender=shorthand for who you are and what you want" concept is one of the biggest problems with modern media and marketing in general. They really should be using interest profiles similar to the ones used by streaming services like Netflix. That way, instead of chasing a magic age/gender combination to the detriment of content quality, they can actually use data collected from user scores of existing media, and send follow-up surveys people with the correct interest profile to ask what they like, dislike, and want to see. Then, based on the combined data, they can make higher quality, more appealing content instead of farting out desperate attempts to appeal to people based only on their age and gender...and all of the baggage, cultural assumptions, and stereotypes that tend to come with that tactic and ruin what could have been a really awesome show, film, or game as a result...
But, you know, that's just my little opinion...
