I want EA and the Sims 4 to Stop
I want EA and the Sims 4 to stop all the changes they are making to the Sims 4. I have been playing the Sims since the Sims 1 and I no longer recognise this game. I really want to love the Sims 4 ...
Forum Discussion
It's unrecognizable to me. It's almost like there was a top-down directive from EA to go after the Gen Z/Gen Alpha demographic. I definitely feel alienated by the game and by the marketing of the game...and I'm only in my 20s. I know there are a lot of Simmers in their 40s 50s 60s+ on this forum so I'm sure they feel this too, probably to an even greater extent.
Still, the Sims 4 is very sandboxy so I'm sure there is still some redeeming value for older players to get something out of it.
My advice to the Sims marketing team is to develop a two-pronged approach because, frankly, there's no other option. The younger demographic is more valuable but when you throw everything at them you're alienating the rest of the fanbase. It's already happened. And with competitor games on the horizon, the Sims Marketing team needs to be proactive and maintain the base while also attracting these younger fans. The two-pronged approach needs to appeal to the nostalgia and charm of the old games plus respect the maturity and age of its oldest fans while also continuing this Gen Z/Gen Alpha push that's currently dominating their strategy.
Still, the Sims 4 is very sandboxy so I'm sure there is still some redeeming value for older players to get something out of it.
My advice to the Sims marketing team is to develop a two-pronged approach because, frankly, there's no other option. The younger demographic is more valuable but when you throw everything at them you're alienating the rest of the fanbase. It's already happened. And with competitor games on the horizon, the Sims Marketing team needs to be proactive and maintain the base while also attracting these younger fans. The two-pronged approach needs to appeal to the nostalgia and charm of the old games plus respect the maturity and age of its oldest fans while also continuing this Gen Z/Gen Alpha push that's currently dominating their strategy.
