I want to point out that for many even most of us, this is NOT a free to play game. We paid for the base game years before they reduced the price to free. The Expansion Packs cost as much as most new games. Most people playing the Sims have $100s of dollars into the game buying expansions.
Yes, the game is 10 years old and they have gradually reduced the price of the base game and now it is free. That's not unreasonable, but if they are going to treat this game like it's free to play and force ads on the player base like this, then they owe some sort of restitution to those of us who bought it under the impression that we were buying a standard game that you purchase and then have the game.
