Interview with Senior Producer SimGuruDuke
The joyful representation of The Sims EA Maxis senior producer Michael Duke on creating studio longevity, improving representation, and building a lasting franchise Just like The Sims itself, ...
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This was a great article. Yes, I play the Sims because it brings some joy to my life. And I still think they should start looking at ways to market the game to older people. My age group (65+) doesn't play video games much, but plenty of people who are less than 10 years younger than I am do.
